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Western Sydney Parklands Trust


Western Sydney Parklands is an urban park system located in Western Sydney managed by the statutory body known as Western Sydney Parklands Trust (WSPT). Rolling across 5,280 hectares (equivalent in size to 25 Centennial Parks), it is one of the biggest urban parklands in the world.

Excalibre Insights was invited by the Executive Director of the Trust, Suellen Fitzgerald, to develop a series of business, marketing, and commercial strategies aligned to major investments being made in Western Sydney Parkland. This has included the development of a precinct place making strategy – Destination Sydney West – designed to highlight the parklands, tourism, entertainment, and hospitality offerings.

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