The Australian Racing Drivers’ Club (ARDC) is Australia’s largest and oldest national motorsport club, having been established since 1952.
In addition to its venue management role for Sydney Motorsport Park, the ARDC also has a broad and growing motorsport competitor and enthusiast constituency (3000+ Members), and identifies itself as a leading voice across the Australian motorsport landscape.
Excalibre Insights advises the ARDC Board and CEO on the Club’s strategic vision, business, brand, and member acquisition, marketing, communication and community based activities.
Original ARDC brand design; development and execution driven by John Moore when he was a Director of Generation Alliance. Sydney.View Website
Image, Identity & Marketing Services to Australia’s biggest future International sporting eventView Project