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Sydney Motorsport Park


Sydney Motorsport Park (SMSP) is Australia’s pre-eminent permanent motorsport facility – managed by the Australian Racing Drivers’ Club (ARDC).

Excalibre Insights advises the ARDC Board and CEO on strategic vision, business, brand, and commercial development, and core marketing and communication activities for SMSP. Over the past 4 years, Excalibre Insights has been recognised as a key contributor to the transformation of both the venue and the club’s reputation.

Original SMSP brand design; development and execution driven by John Moore when he was a Director of Generation Alliance. Sydney.

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