2018 Gold Coast Commonwealth Games Organising Committee

COMMERCIAL STRATEGY

Excalibre Insights was invited to consult to the Board and Management on commercial strategy, identification, negotiation and selection of a sponsorship agency. This critical project for the financing of the 2018 Gold Coast Commonwealth Games took six months and was completed in 2013.

MAJOR EVENT BRAND IMAGE & IDENTITY

Lead: WiteKite. In Collaboration With: Excalibre Insights

Excalibre Insights (in partnership with leading sports brand design company WiteKite) has an ongoing role in the creation of the image and identity for the 2018 Commonwealth Games on the Gold Coast including the event logo successfully launched in 2013. The Games will be the largest multi-sport major event in Australia this decade.

The work will culminate in 2018 with the full roll out of the City and Games wide imagery on the Gold Coast and in Brisbane and will be seen by an estimated media audience of close to 1 billion people.