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FIFA World Cup South Africa 2010


Between 2006 and 2010 John Moore and Peter Larum oversaw the event brand and global retail development of the consumer products program for the FIFA World Cup 2010 ™.

They did this as senior marketing heads for  Global Brands Group  – FIFA’s exclusive worldwide master licensee. This work included the first ever establishment of a global event store network within Walmart and its international subsidiaries.

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