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FIFA World Cup South Africa 2010

FIFA-World-Cup-South-Africa-2010

Between 2006 and 2010 John Moore and Peter Larum oversaw the event brand and global retail development of the consumer products program for the FIFA World Cup 2010 ™.

They did this as senior marketing heads for  Global Brands Group  – FIFA’s exclusive worldwide master licensee. This work included the first ever establishment of a global event store network within Walmart and its international subsidiaries.

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