Commonwealth Games Australia (CGA) is a member-based organisation (members are the National Sporting Organisations (NSO’s) representing the sports participating in Commonwealth Games), which administers, controls and coordinates the participation of program sports and their respective athletes and officials in the Commonwealth Games.
BRAND IMAGE & IDENTITY
Lead: WiteKite. In Collaboration With: Excalibre Insights
Excalibre Insights was delighted to be invited to work with the (then) Australian Commonwealth Games Association (ACGA) and design agency Witekite to refine and renew the brand image and identity of the Association in time to launch at the Commonwealth Games Gold Coast 2018